This was the stage of soap! content conference, a big screen for slides and some intense lights around it.

To begin with, I did not plan to publish these notes anywhere. Yet, I haven’t predicted the year 2020 and its firepower. Last year, the soap! Covid-19 pandemic canceled the conference, and I was looking for something to cheer me up and inspire me in creative processes. As a result, I found my old notes from the conference and decided to publish them on my site. Enjoy!

I had the pleasure of participating in soap! Content conference 2018. The central theme of the conference was “Simplicity vs. innovation.” During three extremely intensive days, there were 23 talks, five workshops, and three networking parties.

What is soap! content conference

Soap! is a 3-day meeting all about the content. During its last editions, there were many workshops, talks, discussions, and networking events. Soap! It is aimed at professionals whose work revolves around content creation.

Cogitive bias bots

Author: Rahel Anne Bailie

This was the first talk during last year’s event, and the force of Rahel’s brilliance struck me like lightning. This presentation was dedicated to the topic of cognitive bias among bots. Something that’s typically associated with humans became a part of the bot reality. Well – bot’s are created on human’s image – listen carefully and watch Rahel’s presentation!


Author: Paweł Kowaluk

A presentation about readability is strongly connected with another talk (about plain language – watch and read below). Paweł is not a shy kid, and the whole presentation is a bar of pure gold. Watch this video and learn if your text is understandable for a broader audience. Some of mine weren’t (aren’t).

Plain language

Author: Natalia Woszczek

Natalia talked about plain language – the expression of essential information so it can be understandable. Natalia’s talk for sure shed new light on my writings, my content, and I am more than happy to pass this knowledge on!

  1. Plan – gathering data about the audience – how they communicate, what words do they use
  2. Prepare – form the basic structure of the content
  3. Write – put your thoughts together and write
  4. Revise – check it by yourself, take it to your target audience
  5. Design the final product – put everything together

Here are some good practices from Natalia’s presentation:

  • Use simple and short sentences
  • Form short paragraphs (5-7 lines)
  • Use bullet points and tables
  • Use graphics and think about the proper layout
  • Do not use vague metaphors and pumped-up expressions
  • Avoid phrasal-verbs and multiple-meaning words

Why plain language is so important?

  • Decreases time and costs needed for inquires and complaints
  • Decreases time and costs needed to provide training
  • Improves effectiveness in explaining product features and safety issues

Running UX workshop

Author: Basia Kujawska

UX is getting more and more important in the designing process. And so it should. Basia tells how you can plan, conduct and implement UX workshops in your daily work in a concise and witty way. One of my favorites – I couldn’t help myself, and the event sent a twit during this presentation, and it hadn’t happened even once more that year.

Finance 101 for tech communicators

Author: Erin Wang

This talk is seriously the full-covered 101 class of finance for tech communicators. Erin Wang covers all you have to know from a financial perspective to survive and thrive with your project. A must for all those dealing with all aspects of the project – and let’s face it – it’s almost everyone.

Stay tuned

I hope that you liked some of these talks. Soap! the conference is a great place to keep in touch with what matters the most in content creation. Like their Facebook profile, follow them on Twitter, and most definitely subscribe to their channel on YouTube.

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A psychologist who works in the IT industry. Interested in positive and social psychology and UX design. Fan of technology, Eurovision Song Contest, and Pepsi Max.

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